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Service industry professionals work in environments that are physically, mentally, and emotionally demanding. Issues such as workplace injuries, professional miseducation, financial insecurity, and responsible consumption issues disproportionately burden service industry professionals.


The USBG Foundation develops and implements educational and charitable programs, materials, and other resources for service industry professionals that increase awareness to, and advance solutions for, these industry specific challenges. 

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Wellspring Program

The Wellspring Program engages hospitality industry professionals in knowledge building and charitable activities around the world.

By immersing participants in local culture, with a comprehensive alcohol beverage education, as well as engaging in local charitable activities, the Wellspring Program hopes to obtain its goal of expanding industry professionals’ worldview of the alcohol beverage industry. 

If you are an active hospitality industry professional with alcohol beverage service experience, you are eligible to apply to attend and participate in the Wellspring Program.

You do not need to be a USBG member to participate in this program.

World Well Being Project

This ground-breaking study is designed to illuminate the health & wellbeing of front-of-house hospitality industry professionals., & will focus on issues of burnout, empathy, language patterns, drinking, & stress, related to the COVID-19 pandemic.

If you are a bartender or other front-of-house staff please sign up using the link below.
Participants are compensated.

#HealthierHospitality is a study trying to understand the everyday stressors that affect hospitality workers' well-being.


We're a team of researchers from the University of Pennsylvania and Stony Brook University, with the support of the USBG Foundation and National Institutes of Health (NIH), and we develop new methodologies to better understand and improve well-being.  


Enrollment is currently closed.

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Social Responsibility Symposium
The 1st Annual Symposium "Welcoming Inclusion to Cultivate Belonging" was held virtually on
August 2 - 4, 2021

This program will be returning in the future. Please check back for updates.

The USBG Foundation recognizes the need to comprehensively address the reality of these issues in the hospitality industry and underscore our position as a thought-leader in introducing implementable solutions to difficult social issues. While the USBG Foundation has many resources and connections, we are actively seeking out best practice partners that can be included as workshop training and seminars for the hospitality industry as a whole, with the goal to make the type of curriculum that addresses diversity and inclusion, interpersonal violence, stress recognition, and management, and other health and wellness related issues, more accessible within our industry.

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