Service industry professionals work in environments that are physically, mentally, and emotionally demanding. Issues such as workplace injuries, professional miseducation, financial insecurity, and responsible consumption issues disproportionately burden service industry professionals.


The USBG Foundation develops and implements educational and charitable programs, materials, and other resources for service industry professionals that increase awareness to, and advance solutions for, these industry specific challenges. 

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Social Responsibility Symposium
The 1st Annual Symposium "Welcoming Inclusion to Cultivate Belonging" is being held virtually on August 2 - 4, 2021

You do not need to be a USBG member to participate in this program.

The USBG Foundation recognizes the need to comprehensively address the reality of these issues in the hospitality industry and underscore our position as a thought-leader in introducing implementable solutions to difficult social issues. While the USBG Foundation has many resources and connections, we are actively seeking out best practice partners that can be included as workshop training and seminars for the hospitality industry as a whole, with the goal to make the type of curriculum that addresses diversity and inclusion, interpersonal violence, stress recognition, and management, and other health and wellness related issues, more accessible within our industry.

World Well Being Project
This ground-breaking study is designed to illuminate the health & wellbeing of front-of-house hospitality industry professionals., & will focus on issues of burnout, empathy, language patterns, drinking, & stress, related to the COVID-19 pandemic.
If you are a bartender or other front-of-house staff please sign up using the link below.
Participants are compensated.

The #HealthierHospitality project consists of an initial survey focused on bartenders and other front-of-house hospitality industry professionals, with 15 additional one-minute mobile phone-based check-in surveys administered daily. Participation is voluntary, and participants will be compensated up to $50 for full participation. The information you share will be used only for research purposes and never shared with outside agencies to protect your privacy.  The study runs through May 31, 2021 with rolling sign-ups throughout. 


This NIH-funded academic study has the support of the USBG National Charity Foundation​.

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Wellspring Program
The Wellspring Program engages hospitality industry professionals in knowledge building and charitable activities around the world.

This program is on hold due to COVID-19 travel restrictions. Please keep an eye out here for new Wellspring Program experiences coming soon.

By immersing participants in local culture, with a comprehensive alcohol beverage education, as well as engaging in local charitable activities, the Wellspring Program hopes to obtain its goal of expanding industry professionals’ worldview of the alcohol beverage industry. 

If you are an active hospitality industry professional with alcohol beverage service experience, you are eligible to apply to attend and participate in the Wellspring Program.

You do not need to be a USBG member to participate in this program.