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SOCIAL RESPONSIBILITY

Service industry professionals work in environments that are physically, mentally, and emotionally demanding. Issues such as workplace injuries, professional miseducation, financial insecurity, and responsible consumption issues disproportionately burden service industry professionals.

 

The USBG Foundation develops and implements educational and charitable programs, materials, and other resources for service industry professionals that increase awareness to, and advance solutions for, these industry specific challenges. 

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Wellspring Program

The Wellspring Program engages hospitality industry professionals in knowledge building and charitable activities around the world.

By immersing participants in local culture, with a comprehensive alcohol beverage education, as well as engaging in local charitable activities, the Wellspring Program hopes to obtain its goal of expanding industry professionals’ worldview of the alcohol beverage industry. 

If you are an active hospitality industry professional with alcohol beverage service experience, you are eligible to apply to attend and participate in the Wellspring Program.

You do not need to be a USBG member to participate in this program.

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